LG UR73 50 inch 4K Smart UHD TV 2023 - 50UR73006LA

Right away Part Product The 4K Ultra HD resolution of this LG UR73 means that your favourite blockbusters will look sharp and vibrant with incredible detail. The High Dynamic Range (HDR) means more accurate colours, improved brightness levels and deeper contrast. Those movie monsters have now become a lot more menacing. With AI Sound, you'll feel the action all around you. It transforms 2-channel audio into virtual 5.1 surround sound for that cinematic experience, but without the endless trailers. And Filmmaker Mode disables all image processing that can make movies look unnatural, so you can enjoy them the way the director intended. Good to know - Game Optimizer fine-tunes your settings so your games look and sound their best and run smoothly - your enemies don't stand a chance - AI Acoustic Tuning uses the microphone on your remote to adjust the TV's audio settings based on the size and shape of your room - Access all your favorite apps like Netflix, Prime Video, Disney+, and many more via LG's webOS smart platform